Design and Politics

As designers, we can sometimes feel detached from the real world. But what we tend to forget is that in this global economy, where branding is king, advertisers and designers are the grease that keeps the wheel moving forward. We create and control the latest trends. We can inspire movements. Designing is more than just putting ideas on paper or knowing how to use a certain program, it is knowing how and when to impact a certain group of society, tap into their emotions and hopefully make them take action, whether it be through consumption or through social change. This election season is of utmost importance, not only to the United States, but to the world. We all have our favorite candidate or a certain issue that we feel passionate about. How do we, as designers fit into this equation?

Look around, you can spot an Obama sticker from 50 yards. Why? Because the typeface, color and logo have been plastered on every piece of advertising that leaves the camp. It is repeated on the podium in every televised speech, in every commercial, on every poster. A graphic designer is ultimately responsible for this. Whereas Obama's logo and typeface convey a sense of strength and hope, McCain's logo can only be described as "militaristic" in it's elements. Invoking a sense of order and rigidity. Look at both side by side. How does each make you feel? Those feelings can influence how you feel about the overall candidate and the issues. And ultimately effect which lever you pull in November.